“Helmut Krone (1925-96) was a leading seditionary in the Creative Revolution (1954-64) that transformed graphic design and advertising, i.e., his campaigns for Volkswagen & Avis (“We try harder”). The book contains 800 illustrations: Krone’s work, the work which influenced him, and the work his superceded. Relying on primary sources, the book incorporates Krone’s portfolios, notes, and manuscripts; the records at Doyle Dane Bernbach; the contemporary trade press; and nearly 150 interviews with colleagues, competitors, and other seditionaries. The book is conceived as the definitive primer, not only on Krone, but on the arrival of modern advertising art direction; the thinking behind it and the questions which Krone asked himself in order to provoke new meanings from design, typography and photography — methods which continue to stimulate new and relevant solutions today”.
Helmut Krone. The Book: Graphic Design and Art Direction (Concept, Form and Meaning) After Advertising’s Creative Revolution. Published by The Cambridge Enchorial Press, 2005. Quarto large oversized hardcover with jacket. 280 pages, profusedly illustrated. Edgewear to jacket else a clean and overall very good copy
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Excellent survey covering all aspects of the influential British Rail design initiated in the 1960s. The author was Director of Industrial Design, British Railways Board, 1966 to 1986
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Published by Harry N Abrams Inc, New York (1991), reissue of the 1957 classic children’s book, and classic in mid-century graphic design.
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“Artists Books from a Swedish Point of View with Special with Special Attention to the Contributions of Denmark and GDR” by Thomas Millroth.
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No Beginning, No End situates Max Bill within the context of his cultural moment. With more than two hundred illustrations of works by Bill and his contemporaries,
