“In the history of photography, that is to say the history of photography according to the art museum, color photography became an artistically viable medium around the early 1970s, with the emergence of such photographers as Stephen Shore and William Eggleston. However, in 1948 the Danish photographer Keld Helmer-Petersen prefigured their work by two decades or so…his aim was to make pictures that would only work in color, and not in black and white…he achieved his ends in a similar way to Shore or Eggleston, by concentrating on the mundane and the everyday…it deserves credit as a singular, remarkably early and largely successful attempt to make color photography work” Martin Parr & Gerry Badger in The Photobook, A History