Roland Barthes — The Fashion System

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“the language of the fashion magazine—the structural analysis of descriptions of women’s clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: “Calculating, industrial society is obliged to form consumers who don’t calculate; if clothing’s producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation”


New York: Hill and Wang. 1983. 8vo in original publishers hardcover with jacket. XII, 303 pages. Near fine well preserved clean copy

First US edition

Roland Barthes — The Fashion System