This publication documents Bill’s initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places Die gute Form in a theoretical context that considers its reception and impact within the history of design. The international touring exhibition Die gute Form was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. The exhibition consisted of 80 display panels, designed by Bill presenting a selection of consumer goods from all over the world chosen by Bill as examples of good design
In 1949 Max Bill organized an exhibition of modern design called “die gute form” on behalf of the swiss werkbund (swb). in the years 1952-1968 the label “die gute form” was used by the swiss werkbund to promote “good design”. This is the original exhibition catalogue of a 1954 exhibition in zürich and winterthur
Excellent survey covering all aspects of the influential British Rail design initiated in the 1960s. The author was Director of Industrial Design, British Railways Board, 1966 to 1986