By Christian Holmsted Olesen, Christian and Mark Mussari. Hatje Cantz for Design Museum Danmark, 2014. Large hardcover. 254 pp. Richly illustrated. Text in English. Fine unopened as new copy
“Absolutely lovely children’s illustrated book – pure joy, also for grown-ups”: The story of a young boy who lives in Reboul, France, who dreams of going to Paris. One day, after reading a book about Paris, he decides to pack a lunch and head for the city (…) What Henri sees, we see, in a flowing panorama of pictures conceived by the eminent graphic designer Saul Bass.
This publication documents Bill’s initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places Die gute Form in a theoretical context that considers its reception and impact within the history of design. The international touring exhibition Die gute Form was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. The exhibition consisted of 80 display panels, designed by Bill presenting a selection of consumer goods from all over the world chosen by Bill as examples of good design
In 1949 Max Bill organized an exhibition of modern design called “die gute form” on behalf of the swiss werkbund (swb). in the years 1952-1968 the label “die gute form” was used by the swiss werkbund to promote “good design”. This is the original exhibition catalogue of a 1954 exhibition in zürich and winterthur