In 1949 Max Bill organized an exhibition of modern design called “die gute form” on behalf of the swiss werkbund (swb). in the years 1952-1968 the label “die gute form” was used by the swiss werkbund to promote “good design”. This is the original exhibition catalogue of a 1954 exhibition in zürich and winterthur
First edition attractive copy of FORM – Eine Bilanz uber die Formentwicklung um die Mitte des XX. Jahrhunderts / A Balance Sheet of Mid-Twentieth-Century Trends in Design / Un Bilan de l’Evolution de la Forme au Milieu du XXe Siecle. 168 pp. Illustrated. Text in German, English and French