In 1949 Max Bill organized an exhibition of modern design called “die gute form” on behalf of the swiss werkbund (swb). in the years 1952-1968 the label “die gute form” was used by the swiss werkbund to promote “good design”. This is the original exhibition catalogue of a 1954 exhibition in zürich and winterthur
“Absolutely lovely children’s illustrated book – pure joy, also for grown-ups”: The story of a young boy who lives in Reboul, France, who dreams of going to Paris. One day, after reading a book about Paris, he decides to pack a lunch and head for the city (…) What Henri sees, we see, in a flowing panorama of pictures conceived by the eminent graphic designer Saul Bass.