“The Italian photographic artist Frank Horvat (1928–2020 – (born in Abbazia, today`s Opatija, Croatia) ) worked as a fashion photographer for Elle, Harper’s Bazaar, and Vogue, and from the mid-1960s, he was also active as an experimental filmmaker. “The work of the outstanding artist Frank Horvat is created with utmost discretion and great formal rigor. As a fashion photographer, he avoids fleeting trends; as a photojournalist, he creates powerful and timeless images. In his own way, however, he effected a kind of gentle revolution when he introduced the 24 x 36 mm format at the end of the 1950s. … Perhaps William Klein owes him something, and vice versa. In any case, his name will go down in history as one of the greats of fashion photography” (J.-L. Monterosso in Koetzle). ” he likes to transgress boundaries, and he also does not care about the comme il faut in his fashion photographs either: as early as the fifties, he goes out onto the street, brazenly positions a model in the middle of a vegetable market (1959) for Jours de France, or shortly afterwards experiments with boldly cropped motifs or amusing film quotes. In doing so, Horvat mostly dispenses with artificial light and shoots many of his fantastic pictures with a 35mm Leica from the hip, so to speak. He works for Elle, Vogue, Harper`s Bazaar, and other major magazines, with famous models and celebrities, and he is the first photographer ever to use Photoshop for his work. Respect for the portrayed women and palpable endearment distinguish Horvat`s sensual, elegant pictures from those by all other photographers on the fashion scene.”