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    London: Macmillan Ltd, 1982. Publishers hardcover with somewhat worn and priceclipped, but now protected jacket. VII, 327 pages. Name to half title and a couple of pages with feeble notes – else overall a good to very good acceptable copy First English edition

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    “the language of the fashion magazine—the structural analysis of descriptions of women’s clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: “Calculating, industrial society is obliged to form consumers who don’t calculate; if clothing’s producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation”