“Helmut Krone (1925-96) was a leading seditionary in the Creative Revolution (1954-64) that transformed graphic design and advertising, i.e., his campaigns for Volkswagen & Avis (“We try harder”). The book contains 800 illustrations: Krone’s work, the work which influenced him, and the work his superceded. Relying on primary sources, the book incorporates Krone’s portfolios, notes, and manuscripts; the records at Doyle Dane Bernbach; the contemporary trade press; and nearly 150 interviews with colleagues, competitors, and other seditionaries. The book is conceived as the definitive primer, not only on Krone, but on the arrival of modern advertising art direction; the thinking behind it and the questions which Krone asked himself in order to provoke new meanings from design, typography and photography — methods which continue to stimulate new and relevant solutions today”.